eople Footwear™ is for the people. This casual lifestyle brand seeks to have feet first into the future ™ with comfortable footwear for everyday endeavours and passions. Whether you’re set to walk a mile in your favorite sneakers or relax in some slides with friends and family, People Footwear is there for you.
Little People
Below are some examples of some of the creative work I had done to help launch People Footwear's kids collections. Branded "Little People" the collections would usually consist of shrunken down silhouettes of the adults line of footwear. The objective was always to product creative visuals that play off nostalgia towards the parents buying the collection but still nod towards thing relatable to the children. At the same time keeping the core values of lightweight, comfort and fun at the fourfront.
- Photography - Mike Selsky
- Art Direction - Trevor Fleming
