F
or lululemons new bras and intimates drop they wanted to feature a few key style and really put an emphases on their flat seam construction.
Bras
The brief objective of this creative campaign shoot for lululemon was to style a studio showcasing the flat seam construction of their new bra and underwear. By layering and manipulating backdrop studio paper we nod to the soft shadows and soft flat seam construction of the product itself.
- Designer - Ronnh Warna
- Photography - Miles Clark
- Art Direction - Trevor Fleming