F
or the 20th anniversary of lululemon they released a collection of their heritage style re-imagined in updated fabrics. The Groove Pant was the first pant the company ever made and had massive equity in it's name.
Groove Pant - Flare
The objective was to reintroduce this pant to a new generation while not forgetting about the original customer. To show how this pant style had come full circle, demonstrating its versatility and showcasing its current relevance. A new modernized campaign for the first pant lululemon ever made.
- Designer - Ronnh Warna
- Photography - Miles Clark
- Art Direction - Trevor Fleming
