ounded in 2002 by myself and Reid Stewart , beneath a buzzing light bulb in a dingy basement suite, The Lifetime Collective™ began as a collaborative group of artists and friends. With clothing as the main focus, the brand was inspired by the communities we lived in, the places we travelled, and the curious characters that surrounded us. It was a family-spirited operation receptive to ideas that are shifting and paths that are twisting.
More than a “brand of lifestyle,” Lifetime was defined by the changes that occurred and the creative ways we adapted. In fact, the theme of Lifetime should have been, “a work in progress,” as it was ever-changing and far from finished, a dream that was continually evolving.
Lifetimes SS10 promotional video
This was one of the first projects Salazar and myself teamed up on, shot on the Oregon coast in Cape Kiwanda we filmed this piece over a two day period.
- Directed by: Salazar x Lifetime
- Art Direction: Trevor Fleming
- Stylist: Mila Franovic
- Makeup: Shannon Reynolds
Coinciding with the film I directed the photoshoot portion of the seasonal campaign that can be viewed here in the Lifestyle section.
