ounded in 2002 by myself and Reid Stewart , beneath a buzzing light bulb in a dingy basement suite, The Lifetime Collective™ began as a collaborative group of artists and friends. With clothing as the main focus, our brand was inspired by the communities we live in, the places we travel to, and the curious characters that surround us. It was a family-spirited operation receptive to ideas that are shifting and paths that are twisting.
More than a “brand of lifestyle,” Lifetime was defined by the changes that occur and the creative ways we adapt. In fact, the theme of Lifetime should have been “a work in progress,” as it was ever-changing and far from finished, a dream never fully realized.
Spring / Summer 2010
My design inspiration for this collection was heavily influenced from a saltwater and sun drenched pallet of a summer spent on the coast. To fallow up and express this in a seasonal campaign we decided to capture a magical place along the pacific NW coast line. Against the backdrop of sand dunes along salt water corroded sand rock formations we shot the Lifetimes Spring/Summer 2010 campaign.
Video
Maximizing the campaign location in all its natural light glory we captured both photo and video assets in tandem, maximizing our 2 days on location.
- Directed by: Salazar/Trevor Fleming
- Styled by: Mila Franovic
- Hair&Makeup: Shannon Reynolds
- Executive Producer: Lifetime Collective
