ounded in 2002 by myself and Reid Stewart , beneath a buzzing light bulb in a dingy basement suite, The Lifetime Collective™ began as a collaborative group of artists and friends. With clothing as the main focus, our brand was inspired by the communities they live in, the places we travel to, and the curious characters that surround us. It was a family-spirited operation receptive to ideas that are shifting and paths that are twisting.
More than a “brand of lifestyle,” Lifetime was defined by the changes that occur and the creative ways we adapt. In fact, the theme of Lifetime should have been, “a work in progress,” as it was ever-changing and far from finished, a dream never fully realized.
Holiday 2012
Below are some of the styles I designed for Lifetimes 2012 Holiday collection.
Creative & Art Direction
On top of designing the collection for this season I also directed the seasonal photoshoot and all marketing materials for it.
Check out the Lifetime Holiday 2012 catalogue shoot