ounded in 2002 by myself and Reid Stewart , beneath a buzzing light bulb in a dingy basement suite, The Lifetime Collective™ began as a collaborative group of artists and friends. With clothing as the main focus, our brand was inspired by the communities we live in, the places we travel to, and the curious characters that surround us. It was a family-spirited operation receptive to ideas that are shifting and paths that are twisting.
More than a “brand of lifestyle,” Lifetime was defined by the changes that occur and the creative ways we adapt. In fact, the theme of Lifetime should have been “a work in progress,” as it was ever-changing and far from finished, a dream never fully realized.
Lifetimes FW11 promotional video
Set to create a short visual story line featuring the new season. The video features some key product and opens on a suspenseful chase resulting in an unexpected ending. The videos were a creative collaboration with Lifetime members including the music we featured. Set to show the diverse use of the collection and how they are able to be worn through multiple situations.
- Directed by: Salazar x Lifetime
- Art Direction: Trevor Fleming
- Original Score and Music: Chad VanGaalen
- Sound Design: Dan Gagnon
- Animal Trainer: Dana Dube (Animal Insight)
- Stylist: Mila Franovic
- Makeup: Shannon Reynolds
- Hair: Tania Becker at Nobasura
- 1st AC: Stephan
- DuvalKey Grip: Will Parrot
- Cast: Kristy Jacobsen at Rad Kids, Brennan Lloyd at Richards Modeling
