T
hese videos were part of a jackets and outerwear campaign for lululemon. Used for in-store VM and Ecom education on key technical features of their outerwear line-up.
Waterproof and Breathable
The objective of this video and others in this series was to showcase the construction and technology behind their waterproof jackets but still showing its breathability.
Channel Locked Down
The objective of this video was to illustrate the no stitch bonded channel technology. This channel goes into a lululemon down jackets in order to keep down from migrating.
- Directed by: Hadron Films
- Art Direction: Trevor Fleming
Check out other videos in this campaign in my videos section here
Check out the full campaign the full jackets & outerwear here
