rom the fabric to the zipperless pockets, the Get Going Tight featured a high-rise pants which felt smooth so you could run and do sit-ups or burpees without worrying about anything digging in. Luxtreme fabric with added Lycra® fibre features shape retention. The waistband lies flat against your skin and won't dig in. It featured a secure, zipperless pocket in the waistband which held your phone close to body to prevent bounce.
The Forget The Rest Bra was made for fast-paced workouts inside or out, this asymmetric bra featured a high neckline and mesh fabric panels to keep one feeling cool and covered.
Also featuring Luxtreme® fabric this sweat-wicking bra has four-way stretch helping with shape retention. Featuring pockets with removable cups intended to provide medium support for an A/B cup.
Get Going Tight / Forget The Rest Bra
The brief objective of this creative campaign shot for lululemon was to show the combination of product details and full outfitting, between moments of product in sweat session. Showing off this technical train gear designed to make the wearer look good and feel present in their sweat sessions.
- Designer - Lauren Foot
- Photography - Matt Korinek
- Video - Mike Bernard
- Art Direction - Trevor Fleming
