A
lign is one of lululemons most popular bottoms, this new super high-rise fit really excited the guest. The guest feels no tension/compression on the body in these lightweight pants that are buttery-soft against skin. New super high rise gives her more coverage, and pairs well with bras.
On the rise
The objective of this creative campaign was to show off a new super high-rise fit in a premium way that was completely new for lululemon. Taking inspiration from the premium automotive industry I wanted to find a space with a high gloss floor showing off reflections and bouncing light back up on the product, lighting played a key roll in this shoot also.
- Designer - Lauren Foot
- Photographer - Mathew Korinek
- Art Direction - Trevor Fleming
