lululemon Forget the Sweat

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his was the first time lululemon paired mesh ventilation fabric with their Everlux fabric. Everlux is their core fabric for indoor studio sessions - quick drying, sweat wicking, and helps one feel cool when things heat up. Everlux was engineered by the lululemon whitespace laboratory team to provide airflow keeping people as cool as possible, while the mesh fabric acts as built-in vents.

Forget The Sweat Tight

The brief objective of this creative campaign shoot for lululemon was to show up in a hot yoga scenario with their summer seasonal direction in mind. We were to capture product detail of the two fabrics, and full body silhouette of the pant on-body.