ntroducing the Fast and The Free run short. Power through your last mile with nothing holding you back—these lined shorts by lululemon are made with a 3"" inseam to keep you feeling fast and free" "Swift Ultra Light fabric is lightweight, four-way stretch, sweat-wicking, and quick-drying" "Liner is lightweight,
sweat-wicking, and quick-drying with added Lycra® fibre" Reflective details.
Fast and The Free
The brief objective of this creative campaign shoot for lululemon was to evoke the feelings found in wearing the fabrics themselves. The images needed to create that sense of light weight, breathable and just all around non-restrictive.
Timing is everything
Shooting in all natural light we captured both photo and video assets harmoniously, maximizing the golden hour of the late evening sun.
Directing both captures of film and video simultaneously is always a fine balancing act. When done correctly it can maximize both content capture and budgets.
- Designer - Ronnh Warna
- Designer - Lauren Foot
- Photography - Miles Clark
- Photography - Thompson Chan
- Photography - Matt Korinek
- Video - Mike Bernard
- Video - Evan Bourque
- Art Direction - Trevor Fleming
