ounded in 2002 by myself and Reid Stewart , beneath a buzzing light bulb in a dingy basement suite, The Lifetime Collective™ began as a collaborative group of artists and friends. With clothing as the main focus, the brand was inspired by the communities we lived in, the places we travelled, and the curious characters that surrounded us. It was a family-spirited operation receptive to ideas that are shifting and paths that are twisting.
More than a “brand of lifestyle,” Lifetime was defined by the changes that occurred and the creative ways we adapted. In fact, the theme of Lifetime should have been, “a work in progress,” as it was ever-changing and far from finished, a dream that was continually evolving.
Lifetimes SS 2012 promotional video
Another video featured as a Vimeo staff pick. My team travelled over 3000 miles via van, boat, and foot.
Mixing poetry and music, this film tells the story of four kids whose desire to escape the daily grind, resulting in a weeklong voyage into the red sands of Arizona. Tired of work, with big dreams of play, our group is overcome by the longing for a new place to roam, jump, dance and camp out. This is Salazar’s vision of bliss, a portrait of the road and a love letter to the crazy adventures that Lifetime can’t help but attract. The story is split in 2. Part 1 mirrors the home movie, full of climactic moments and candid gems; Part 2 explores the land and all the escapist madness it generated.
Part 1: The Road Trip
Part 2: The Trip
- Directed by: Salazar
- Styled and Cast by: Mila Franovic (Nobasura)
- Hair/Makeup: Shannon Reynolds
- Cast: David Adrian Mattatall (Rad Kids) Miki Heaps (Rad Kids) Hamish Olding, Siouxsie Gletzer (Rad Kids)
