ounded in 2002 by myself and Reid Stewart , beneath a buzzing light bulb in a dingy basement suite, The Lifetime Collective™ began as a collaborative group of artists and friends. With clothing as the main focus, our brand was inspired by the communities we live in, the places we travel to, and the curious characters that surround us. It was a family-spirited operation receptive to ideas that are shifting and paths that are twisting.
More than a “brand of lifestyle,” Lifetime was defined by the changes that occur and the creative ways we adapt. In fact, the theme of Lifetime should have been “a work in progress,” as it was ever-changing and far from finished, a dream never fully realized.
Lifetimes SS 2011 promotional video
Another video featured as a Vimeo staff pick. Like always with the Lifetime seasonal campaign production we set out to film a short video helping promote the new collection. The video featured some key new product with a couple enjoying a summer dip off a dock wearing the new collection.
- Directed by SALAZAR
- Art Direction: Trevor Fleming
- Stylist: Mila Franovic
- Hair: Tania Becker
- Makeup: Jenna Kuchera
- 1st AC: Stephan DuVal
- Music: Brennan Lloyd
- Sound Design: Dan Gagnon
- Actors: Kristy Jacobsen, Brennan Lloyd (richards modelling)
