ounded in 2002 by myself and Reid Stewart , beneath a buzzing light bulb in a dingy basement suite, The Lifetime Collective™ began as a collaborative group of artists and friends. With clothing as the main focus, our brand was inspired by the communities they live in, the places we travel to, and the curious characters that surround us. It was a family-spirited operation receptive to ideas that are shifting and paths that are twisting.
More than a “brand of lifestyle,” Lifetime was defined by the changes that occur and the creative ways we adapt. In fact, the theme of Lifetime should have been, “a work in progress,” as it was ever-changing and far from finished, a dream never fully realized.
Lifetime Fall/Winter 2010
Below are some captures from a campaign I directed from Lifetimes Fall/Winter 2010 collection.
Seasonal Video
I also co-directed this promotional seasonal video
- Photography: Jeff Lee Petry
- Video: Salazar
- Stylist: Mila Franovic
- Hair&Makeup: Shannon Reynolds
- Art Direction: Trevor Fleming
