ounded in 2002 by myself and Reid Stewart , beneath a buzzing light bulb in a dingy basement suite, The Lifetime Collective™ began as a collaborative group of artists and friends. With clothing as the main focus, our brand was inspired by the communities they live in, the places we travel to, and the curious characters that surround us. It was a family-spirited operation receptive to ideas that are shifting and paths that are twisting.
More than a “brand of lifestyle,” Lifetime was defined by the changes that occur and the creative ways we adapt. In fact, the theme of Lifetime should have been, “a work in progress,” as it was ever-changing and far from finished, a dream never fully realized.
Autumn / Winter 2015
For the design of this seasons collection we had been very inspired by textures and because of that I was inspired to bring a lot of that into the creative for the studio shoot of the campaign. By using inexpensive materials I was able to design a modular set consisting of items such as carpet, foam underlays crumpled studio paper as well as corrugated roofing.
- Photography - Ian Lanterman
- Art Direction - Trevor Fleming
I also designed all the mens apparel shown above, click here to check out the full collection in my Apparel design section.
