ounded in 2002 by myself and Reid Stewart , beneath a buzzing light bulb in a dingy basement suite, The Lifetime Collective™ began as a collaborative group of artists and friends. With clothing as the main focus, our brand was inspired by the communities they live in, the places we travel to, and the curious characters that surround us. It was a family-spirited operation receptive to ideas that are shifting and paths that are twisting.
More than a “brand of lifestyle,” Lifetime was defined by the changes that occur and the creative ways we adapt. In fact, the theme of Lifetime should have been, “a work in progress,” as it was ever-changing and far from finished, a dream never fully realized.
Autumn/Winter 2014 - Above
Our autumn selection is set against a curtain of neutral grey sky. We welcome back our favourite elements of the season: cozy knits, cooler shades and a variety of statement pieces and basics for easy layering. We headed out with some friends from the Collective to secluded expanses along the Pacific--an old favourite hideaway of ours. Here we found ourselves feeling a bit of nostalgia. We also found our collection evolved, while holding strong to the fundamentals we believe in most: custom prints set against a classic range of goods that merges the best of casual wear and structured tailoring. Along the coastline, a singular piece of incandescent coral stands out against the natural colour story of the wind-carved sand. The relationship between them provides the perfect metaphor for our line.
Below are the garments I designed for this seasons collection.
Winter 2014 - Below
We descend through the entrance of a volcanic rock cave into an underworld cathedral. We bounced our flash lights against its winding walls and subterranean geologies--the ancient curves of the rocks, the underbelly of red iron-rich earth and the gnarled underbrush informed our cooler shades and prints. Precious places like these are hidden but invaluable to the world above them. We took\ note from nature’s stunning composition, where subtle factors can have the strongest impact. Details and subtleties in cut, line and shape are what make a piece distinguished and style inimitable. We carry this through our winter selection with an exciting new series of warmer varieties for your wardrobe.
Textured grey and charcoal black give depth to our boiled wool coats and jackets, as we expand our custom quilt onto fit-focused pants and sweatshirts, paired up perfectly with distinctive custom prints.
Creative & Art Direction
On top of designing the collection for this season I also directed the seasonal photoshoot and all marketing materials for it.
Check out the Lifetime Autumn / Winter 2014 catalogue shoot here
